The truck event in Mantorp became successful for lighting expert Strands Lighting Division. The brand was the only one to exhibit in the Nordic Trophy area, together with the ambassadors and their trucks.
– We develop lighting with a passion, for the professionals with high demands. We work closely with them, so it was perfect to exhibit in the middle of the trucks. We want to give positive energy back, says the company’s CEO Johan Carlos.
The concept was in line with the brand’s tagline – Feel the passion. Several of the brand’s ambassadors and their trucks were located close to the stand. One of the ambassadors, T Oscarsson Åkeri AB – won third prize for “Bästa dragbil” in Nordic Trophy.
– Our team is all about passion. We want to drive the development forward and believe that we do it best together, says Johan Carlos.
Over 13,000 people visited the weekend’s event – an increase of about 10 percent, compared to two years ago. Many were interested in seeing the news that the industry has to offer. One of the fair’s most notable products was the new LED extra light Ambassador.
A design-pleasing lamp with desirable features. For example, it comes with a dual position light – white or yellow light. The new snow plow lamp, Alaska, with automatic heat lens, is another product that has received a lot of attention.
– Our booth breathed passion and forward spirit. We have received incredibly positive feedback. Our presentation shows that we are driving the development in the industry, says Strand’s sales manager Urban Vester.
In line with the passion theme, a number of giveaways were distributed – energy drinks, water, sunglasses and other prized products.