2019-02-13

Exciting news – meet our new Strands ambassador Dennis Rådström. A collaboration where everything is about the passion for optimal driving experiences.

– It is a perfect choice of partner for us, says Johan Carlos, CEO of Strands. Combining our lighting expertise with top class inspiration from Dennis Rådström will give our customers more value. Dennis has a passion and an incredible drive that we can really relate to.

The collaboration involves creating inspiring digital content that will regularly appear in social media. Dennis will test Strands wide range of vehicle lighting and inform about product news from his perspective. The collaboration goes under the concept name; Your drive, your passion – to reflect the common core of the brand and rally star.

– I look forward to work with the lighting expert Strands. They work in a similar way to me, with great passion and with the goal to be the best. Their job with development, quality and being at the forefront is a real boost for us. It will be fun and inspiring to work with their products, says Dennis Rådström.

Hear and watch Dennis describe the collaboration here

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