Strand’s social media campaign # keeponrolling2020 is now over. Thanks to committed followers, 20,000 SEK will be donated to the COVID-19 Solidarity Response Fund for WHO.
When the campaign started on April 1, Strand’s followers were invited to post pictures / videos that showed how they can keep the world rolling, despite the difficult times of COVID-19. The purpose was to donate money to WHO to support the development of vaccines and treatment methods.
Each individual post under # keeponrolling2020 contributed to the total amount. Over 1000 posts on Instagram and many comments on Facebook showed great commitment.
Strands is now donating 20,000 SEK (11,000 SEK thanks to the campaign participation, as well as an extra grant from Strands with 9000 SEK).
Thank you for your commitment and participation – we dare to believe that the small efforts together can really make a difference. Now we continue the fight in every way we can.